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Build notes from the front line.

Field research, engineering decisions and strategy — written down while we're learning it, not polished into marketing afterwards. First pieces are being written now.

Strategy

Why we're starting with the storefront, not the accounting

The front door to a business's digital life is the thing its customers touch. The reasoning behind our release order.

Coming soon
Field research

What Phnom Penh merchants told us about going digital

Notes from the shops, cafes and Facebook pages we sat with before building anything.

Coming soon
Engineering

Khmer-first is a data decision before it's a design one

Fonts and translations are the visible part. Sorting, searching and word-breaking Khmer text is where it's really won or lost.

Coming soon
Strategy

Pricing for a business that counts in riel

Why per-seat pricing fails here, and what we're doing instead.

Coming soon
Field research

The notebook is better software than you think

What paper systems get right, and what a digital system must not lose when it replaces them.

Coming soon
Engineering

Building for a phone on a patchy connection

The technical rules we follow so the important screen always loads first.

Coming soon
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